Our mission is to empower others to ignite their dreams, unleash their potential and fulfill their purpose. We believe in mastering the power of our minds and using our gifts, passions, and talents to make a unique contribution to the world. 


Transformation Academy is a subsidiary ofTransformation Services, Inc.


We offer online courses, training programs, and publishing services for life coaches, entrepreneurs and individuals who are committed to dreaming big and creating their destiny.

Meet the Instructors

Joeel and Natalie Rivera are professional speakers, trainers, and coaches. 

Their mission is to provide tools that empower people to ignite their dreams, unleash their potential and fulfill their purpose. Through their company, Transformation Services, Inc., they provide digital content publishing, online courses, and life coach training programs that act as a catalyst for personal empowerment.

Joeel is a former psychology professor with a Master’s Degree in Counseling and Education and is currently completing his dissertation for his Ph.D. in Psychology, with an emphasis on happiness. Using the science of psychology and human potential, they train leading edge entrepreneurs, leaders, life coaches, and individuals how to master the power of their mind and create their destiny.

They are serial entrepreneurs who challenge and inspire others to take their power back through self-employment as INDIEpreneurs, (self-employed freedom junkies). Between the two of them, they’ve started over a dozen businesses, from photography to a non-profit teen coaching center, and from an import business to a holistic virtual office.

They became INFOpreneurs in 2014 when they fully transitioned their print magazine into digital format because they found they could reach an exponential, worldwide market at a fraction of the time and cost. They closed their physical offices and began converting their in-person workshops and speeches into information products and online courses. Then, in 2015 they received a proverbial “kick in the pants” to go “all-in” when Joeel fell ill after traveling overseas. Unable to leave the house, they continued reach and inspire their market by creating 50 online courses in only 2 years, including digitizing their popular life coach training programs and certifications.

Today, they have served 40,000 students from 176 countries.


Online Courses


We have served 40,000 students from 183 countries around the world.

Our virtual, self-paced, video-based online courses focus on life coach training, small business tools and personal development. Rather than simply learning information, our courses are interactive and engaging, including instructor lectures and written worksheets. Students finish each course with a clear, immediate action to take and practical tools to stay empowered and achieve success. Our goal is to challenge individuals to step outside their comfort-zones and break free of their old patterns and limitations. We aim to inspire students to rewrite their life stories, turn their curses into blessings, discover their greater purpose, and be the change they want to see in the world.


Life Coach Training & Certification Programs

 Transformation Academy’s life coach training programs and certifications provide coaches a blueprint for building a thriving, rewarding, and profitable coaching business, while making a difference in the world and living the lifestyle they desire. 

We offer virtual Life Coach Training programs that are self-paced and video-based. They are interactive and engaging, including instructor lectures and printed worksheets. We provide niche coaching certifications, training life coaches on specific processes and programs to use with their clients to achieve specific results. 

These programs include: 

  • Life Coaching: A Complete Guide
  • Group Life Coach Certification
  • Life Purpose Coach Certification
  • Happiness Coach Certification
  • Goal Success Coach Certification
  • Life Story Coach Certification
  • Relationship Workshop Facilitator Certification
  • Laughter Facilitator Certification 

We also offer a Master Coach Certification for coaches who complete the Purpose, Happiness and Goal certifications, as well as our Life Coaching Guide course, which establishes a strong foundation of coaching industry best practices, standards, and methodologies. Each individual program/course takes 8 to 15 hours to complete.

Interested in becoming a life coach and/or getting certified? Watch our free Life Coaching 101 video series to learn:


For additional information about life coaching, visit our FAQ page or email contact@transformation-university.com with additional questions. 


Additional services offered by Transformation Services, Inc.

Transformation Coaching Magazine (http://www.transformationmag.com

FREE SUBSCRIPTION! Transformation Coaching Magazine provide coaches a blueprint for building a thriving, rewarding and profitable coaching business, while making a difference in the world and living the lifestyle they desire. And it's NOT just for coaches! TCM offers inspirational stories, tools and tips for personal empowerment and strategies for life coaching yourself or others. Plus, it's great for INDIEpreneurs and offers business advice and tools for entrepreneurship.

Ignite Life PODCAST: (Coming soon!) (http://www.Ignitelife.me)

Ignite Life is for INDIEpreneurs, aka self-employed freedom junkies who create their own employment in pursuit of freedom, independence, and purpose. Our mission is to bring you guests whose powerful stories and real-world advice will ignite your inspiration to go for your dreams, provide evidence that what you want is possible, empower you to believe in your own potential, and feel confident you have the tools and, more importantly, the resourcefulness to create the lifestyle you desire.

Empowerment Speakers: Joeel & Natalie (http://www.JoeelandNatalie.com)

As speakers, consultants, and coaches we have worked with thousands individuals, large and small companies, non-profit agencies, and governmental institutions. We offer custom, high-energy, inspirational keynotes and workshops, offered as a dynamic duo or powerful individual presentations. As the only interracial couple speaking team in the U.S., we connect to diverse audiences. We have delivered our programs at colleges, high schools, corporate meetings, retreats, conferences, and workshops.