Joint Venture Partnerships

Course description

Are you an entrepreneur or independent contractor who wants to expand your business but doesn’t have a marketing budget?   

Are you starting out with a small or nonexistent email list and no established audience and you don’t know how to reaching your target market?   

Do you feel like a best kept secret who just needs that right partnership to unlock your success?   

If so, joint ventures may be just what you need to gain  immediate, direct access to a large number of your ideal potential  clients or customers.  

Joint ventures are like mini-partnerships when 2 or more individuals  or businesses collaborate on a specific project, by pooling resources,  talents, time and energy. Ultimately, both partners work together in  some capacity for mutual benefit. They agree to share the rewards, as  well as any risks. Unlike a business partnership, joint ventures are  short term collaborative projects.    

Joint ventures expand your reach by accessing a pre-qualified audience.   

Collaboration gives you the opportunity to co-create new products or  services by collaborating with partners who bring different competencies  or expertise to the table.   

JV partnerships are the most effective marketing strategy, whether you’re just starting up or you’re ready to take your business to the next level, and here’s why:   

  • First of all, it’s free: In most cases, joint ventures don’t cost anything. Instead, you work together to generate sales and then split the profit.   
  • You don’t need an audience to start with: If you have a  huge following and a big email list, great! But if you don’t that’s  okay too because you can establish a mutually beneficial partnership  with someone else that will expose you to their audience, which helps  you build your list.   
  • It’s highly targeted marketing: You can  spend countless hours and money trying to identify and target your  specific market of ideal clients, or you can collaborate with someone  who already works directly with them—and get a warm introduction.   
  • You get to leverage their credibility: People  do business with people or companies they know, like and trust, and by  partnering with someone who promotes you to their established following  who loves them, you benefit from the good will and trust they’ve already  developed. The benefit is that this warm-contact leads to much higher  conversion rates than paid advertising.   
  • Plus, it’s scalable: You can work with as  many joint venture partners as you want—there are no limits! And, as you  increase experience with joint ventures, you’ll be able to reach higher  and higher into bigger, more established markets with more influential  partners.    

In this course you’ll learn everything you need to start doing joint ventures right away.  

  • Explore different types of joint ventures, such as referrals,  trading, affiliates, interviews, cross-promotions, presenting, and  co-creating new products or services.   
  • Learn best practices for networking to meet potential collaborators, including how to master your elevator pitch.   
  • Build relationships, gain credibility, and develop content through interviewing experts as well as getting booked as a guest on podcasts, YouTube channels, radio and webinars.   
  • Capitalize on the magic of leverage by having affiliates market your products for you, increasing your sales and freeing you to focus on doing what you love.   
  • Use proven strategies for approaching potential partners in a way that expresses the benefits of working with you and eases any resistance.   
  • Create a JV agreement and contract that sets  clear expectations for responsibilities, timeframes, money exchanges,  marketing, confidentiality, termination, and more.   

So, who are we?   

In over a decade in the life coaching field we have worked with tens  of thousands of people, and we also have 40,000 students from 170  countries.   

All of our programs are designed based on our experience in coaching,  social services, psychology, education and as entrepreneurs, as well my  Masters’ in Counseling and my almost completed Ph.D. in Psychology,  with a focus on happiness.   


Joeel & Natalie Rivera

Joeel & Natalie Rivera

Meet the Instructors

Joeel and Natalie Rivera are professional speakers, trainers, and coaches. Their  mission is to provide tools that empower people to ignite their dreams,  unleash their potential and fulfill their purpose. Through their  company, Transformation Services, Inc., they provide digital content  publishing, online courses, and life coach training programs that act as  a catalyst for personal empowerment.

Joeel  is a former psychology professor with a Master’s Degree in Counseling  and Education and is currently completing his dissertation for his Ph.D.  in Psychology, with an emphasis on happiness. Using the science of  psychology and human potential, they train leading edge entrepreneurs,  leaders, life coaches, and individuals how to master the power of their  mind and create their destiny.

They  are serial entrepreneurs who challenge and inspire others to take their  power back through self-employment as INDIEpreneurs, (self-employed  freedom junkies). Between the two of them, they’ve started over a dozen  businesses, from photography to a non-profit teen coaching center, and  from an import business to a holistic virtual office.

They  became INFOpreneurs in 2014 when they fully transitioned their print  magazine into digital format because they found they could reach an  exponential, worldwide market at a fraction of the time and cost. They  closed their physical offices and began converting their in-person  workshops and speeches into information products and online courses.  Then, in 2015 they received a proverbial “kick in the pants” to go  “all-in” when Joeel fell ill after traveling overseas. Unable to leave  the house, they continued reach and inspire their market by creating 70 online courses in only 3 years, including digitizing their popular life  coach training programs and certifications.

Today, they have served 70,000 students from 190 countries.

Course Contents

17 Videos

14 PDFs