TARGET MARKETING: Find Your TRIBE and Identify Your NICHE

TARGET MARKETING: Find Your TRIBE and Identify Your NICHE

Laser target your marketing strategy, identify and attract your ideal clients, and find a profitable niche! | taught by Joeel & Natalie Rivera

Interested in this course? Email us at contact@transformationacademy.com

Learn the secret key to effective target marketing and FIND YOUR TRIBE!

Getting to know your tribe is one of the most powerful things that you can do for yourself and your business. Understanding your niche, your target market, and your ideal clients is the key to marketing your business effectively. But embracing your core TRIBE of raving fans is the key to your business’ success!

All of our online courses are completely virtual! They consist of video instruction, with instructors Joeel and Natalie Rivera, as well as downloadable and printable PDF handouts and activities. Our courses are highly interactive and fun! Complete this program from anywhere in the world and at your own pace (and even in your pajamas if you want to!).

Below are common symptoms of NOT targeting your tribe properly:

  • Feeling stuck pulling from the same small, local market
  • Having minimal or no business generated from online, website or social media marketing efforts
  • Having low enrollment in programs or low sales volume
  • Spend the majority of your time trying to reach people, with little results

Once you identify and reach your tribe:

  • You know exactly who your clients are and how to reach them
  • You get to work with the people you truly enjoy
  • You get exclusive insight into what your ideal clients truly want so you can better meet their needs
  • You develop raving fans that support you and market your business FOR you
  • Your marketing is more effective with less cost and effort

If you are going to take the time to invest in creating a website, emails, videos, newsletters, products and programs for your target market…. don’t you think it’s a good idea to understand who they are?

If you don’t define your tribe…How much time, money, and energy might you waste guessing???

Stop wasting your time trying to convince people to want what you have to offer… and stop neglecting the ones that are eager to work with you!

Stop wasting your money on ineffective marketing strategies that target too broadly or target the wrong market.

Marketing isn’t about having the right message, it’s about COMMUNICATING the right message to the right AUDIENCE.

What am I going to get from this course?

  • Know exactly who your ideal clients are and how to reach them
  • Get to work with the people you truly enjoy
  • Gain exclusive insight into what your target market truly want so you can better meet their needs
  • Develop raving fans that support you and market your business for you
  • Your niche marketing becomes more effective with less cost and effort

And, how are you going to do this?

We’re going to help you:

  • Identify your tribe—your ideal target market—and turn them into raving fans
  • Test your niche to see if it’s profitable
  • Determine where to find your tribe members, both in person and online
  • Develop powerful collaborative relationships that get you direct access to your tribe

Who is this course for?

  • Entrepreneurs
  • Small business owners
  • Life coaches
  • Independent contractors
  • Practitioners or service providers
  • Anyone wanting to improve their marketing and identify their target market or niche

Course Contents

10 Videos
9 PDFs
1.5 hrs
Joeel & Natalie Rivera
Joeel & Natalie Rivera
Meet the Instructors

About the Instructor

Joeel and Natalie Rivera are a dynamic duo, as a husband-and-wife team, partners in crime, and BFFs! They are freedom junkies and prolific content creators who have been coaching, speaking, writing, and teaching for more than a decade.

Joeel is a former psychology professor with a Master’s Degree in Counseling and Education and is currently completing his dissertation on eudaemonic happiness for his Ph.D. in Psychology. Using the science of psychology and human potential, they train leading edge entrepreneurs, leaders, life coaches, and individuals how to master the power of their mind and create their destiny.

THEIR BUSINESS(ES):

Joeel & Natalie have started more than a dozen businesses, including (in chronological order) imports, photography, non-profit teen center, life coaching, t-shirts, magazine, book publishing, professional speaking, conferences and workshops, holistic virtual office center, online directory, life coach training, online course publishing AND MORE!

They’ve taken what they’ve learned through their successes and (most importantly) failures, and today they run a powerhouse education and publishing company.

THEIR JOURNEY:

JOEEL’S BEGINNINGS: From an early age, Joeel faced adversity, including failing his first year of college and losing his brother to a car accident at the age of 19. This experience transformed his life and instilled a deep sense of purpose by inspiring him to give his brother Daniel’s name a meaning by helping others find their true path.

In 2009, he fulfilled his dream of opening a youth center in honor of his brother. Shortly thereafter, life called him a different direction and Natalie answered a Craigslist ad and took over his position of co-founder of this business.

NATALIE’S BEGINNINGS: After a decade of living a life that wasn’t authentically hers, and developing Chronic Fatigue Syndrome as a result, Natalie let go of everything and completely transformed. Through her journey to healing, she rediscovered her true self and greater purpose—to be an entrepreneur and inspire others to transform their lives. Natalie “retired” from the rat race at 24, put herself through school as a freelance designer. Days before graduating college (finally) she answered an ad for a business partner running a non-profit teen center.

JOINING FORCES: While Joeel & Natalie met for only 30 minutes during this transition of ownership, two years later they reconnected and recognized how synchronistically the stars had aligned to bring them together. They joke of the irony of how they “starting the same business, just not at the same time” and they’ve been co-creating in life and business ever since.

JOINING THE INFORMATION AGE: Joeel & Natalie joined the information age and became INFOpreneurs in 2014 when they went “green” and transitioned their print magazine into digital format. They found they could reach an exponential, worldwide market at a fraction of the time and cost—and they were hooked! They closed their physical offices and began converting their in-person workshops and training programs into information products and online courses.

THE NIGHTMARE/BLESSING: Then, in 2015 they received a proverbial “kick in the pants” to go “all-in” to the online world when Joeel fell ill after traveling overseas. Natalie became his full-time caretaker and their businesses crumbled down around them. They decided they never wanted to be in that situation again, so they dedicated themselves to converting their training, coaching and speaking programs into online courses that would outlive them. Their new business model is based on investing in “the new real estate”, which is creating passive income through building a portfolio of educational content.

Today they have 150,000+ students from 195 countries. They are passionate about sharing their story and inspiring entrepreneurs to monetize their passion and knowledge in this new digital education economy.

Joeel and Natalie Rivera

contact@transformation-university.com