Life Coaching: Find Your Profitable Purpose-Driven Niche

Find Your Life Coaching Niche!

Find your ideal life coaching niche so you can stand out from the crowd, target a specific market, work with clients you love AND make your unique difference in the world! | taught by Joeel & Natalie Rivera
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Get more coaching clients! Evolve your life coaching business (to what works), package your gift & target your tribe!

Course Contents

4 Videos
1 Text
4 PDFs
Diana Leek

Find Your Niche

This class is awesome. It really made me sit back and think about life and what is my true niche.

Lisa Petsinis

Find Your Niche Mini-Course

Sharon Baran

Diana Leek

This class is awesome. It really made me sit back and think about life and what is my true niche.

Lisa Petsinis

Sharon Baran

Mary Manigault

What 3 - 5 topics I'm passionate about. What's my gift (knowledge/skill)? My WHY! What's clients problem? And How can I can solve it?

artyna hollis

This course is very informative and eye-opening. It allows to take a real hard look at what has brought one to certain areas of their life, which will further help others to establish the same. If you are spiritual, it allows you to go deeper into...

Susan Moore Murphy

Amina Afif

Thank you for this mini course, it provided exactly the tools I was looking for to clarify my thoughts in identifying my niche!

Kysa Birch

Graeme Campbell

Presented well and easy to listen to. I found the whole course to be worth while. It was shot well and held my attention. Im excited to move on with the guys and their company.

Kimberly Wilson

I have been contemplating doing a life coach certification for quite some time as a way to enhance my doula practice. This was a perfect course for clarifying my purpose and intent and helping me find ways to help people throughout their entire li...

Jason Anson

Vesna Znidarcic

Gina MacKenzie

Enjoying and learning a lot. I'm not quite finished watching it but have to take a break. Joeel and Natalie explain important things very well. Easy listening and easy to follow along with. Thanks, Gina

Maggie Gutierrez

Rosalind Tamayo

Joeel & Natalie Rivera
Joeel & Natalie Rivera
Meet the Instructors

About the Instructor

Joeel and Natalie Rivera are a dynamic duo, as a husband-and-wife team, partners in crime, and BFFs! They are freedom junkies and prolific content creators who have been coaching, speaking, writing, and teaching for more than a decade.

Joeel is a former psychology professor with a Master’s Degree in Counseling and Education and is currently completing his dissertation on eudaemonic happiness for his Ph.D. in Psychology. Using the science of psychology and human potential, they train leading edge entrepreneurs, leaders, life coaches, and individuals how to master the power of their mind and create their destiny.


Joeel & Natalie have started more than a dozen businesses, including (in chronological order) imports, photography, non-profit teen center, life coaching, t-shirts, magazine, book publishing, professional speaking, conferences and workshops, holistic virtual office center, online directory, life coach training, online course publishing AND MORE!

They’ve taken what they’ve learned through their successes and (most importantly) failures, and today they run a powerhouse education and publishing company.


JOEEL’S BEGINNINGS: From an early age, Joeel faced adversity, including failing his first year of college and losing his brother to a car accident at the age of 19. This experience transformed his life and instilled a deep sense of purpose by inspiring him to give his brother Daniel’s name a meaning by helping others find their true path.

In 2009, he fulfilled his dream of opening a youth center in honor of his brother. Shortly thereafter, life called him a different direction and Natalie answered a Craigslist ad and took over his position of co-founder of this business.

NATALIE’S BEGINNINGS: After a decade of living a life that wasn’t authentically hers, and developing Chronic Fatigue Syndrome as a result, Natalie let go of everything and completely transformed. Through her journey to healing, she rediscovered her true self and greater purpose—to be an entrepreneur and inspire others to transform their lives. Natalie “retired” from the rat race at 24, put herself through school as a freelance designer. Days before graduating college (finally) she answered an ad for a business partner running a non-profit teen center.

JOINING FORCES: While Joeel & Natalie met for only 30 minutes during this transition of ownership, two years later they reconnected and recognized how synchronistically the stars had aligned to bring them together. They joke of the irony of how they “starting the same business, just not at the same time” and they’ve been co-creating in life and business ever since.

JOINING THE INFORMATION AGE: Joeel & Natalie joined the information age and became INFOpreneurs in 2014 when they went “green” and transitioned their print magazine into digital format. They found they could reach an exponential, worldwide market at a fraction of the time and cost—and they were hooked! They closed their physical offices and began converting their in-person workshops and training programs into information products and online courses.

THE NIGHTMARE/BLESSING: Then, in 2015 they received a proverbial “kick in the pants” to go “all-in” to the online world when Joeel fell ill after traveling overseas. Natalie became his full-time caretaker and their businesses crumbled down around them. They decided they never wanted to be in that situation again, so they dedicated themselves to converting their training, coaching and speaking programs into online courses that would outlive them. Their new business model is based on investing in “the new real estate”, which is creating passive income through building a portfolio of educational content.

Today they have 150,000+ students from 195 countries. They are passionate about sharing their story and inspiring entrepreneurs to monetize their passion and knowledge in this new digital education economy.