Have you overcome a challenge or experienced a transformation that could inspire people?
Do you have any specialized knowledge or skills that would be valuable to others?
What if you could help your clients achieve the results YOU had in a way that saves them pain or offers them a shortcut to success?
Then you might be sitting on a gold mine. Not only would these unique gifts that you have to offer help you make a real difference for your clients, but packaging your coaching around these gifts is the only way to create a thriving coaching business.
Let us explain. This is the best time to be a coach because it’s an industry that is growing AND coaching is EVOLVING. Today, coaching is a 2.5 billion dollar industry. It is estimated that there are of forty thousand active coaches worldwide.
That being said, you may have heard or experienced that most coaches ultimately fail… and it’s true—in fact, only 10% of coaches are making 6 figures. But it’s not that coaching isn’t valuable or that people won’t pay for it. It’s that the old model of coaching is no longer working. It’s too general.
But, unfortunately, a lot of what you still see in the market is based on the OLD model of coaching which basically means you coach a client to achieve a goal of their choosing through individual coaching sessions. The result is that coaches spend more time chasing clients than they do actually coaching. It just doesn’t work.
HERE IS THE TRUTH: The ONLY way to successfully get coaching clients is to target a SPECIFIC group of people who are UNIQUELY interested in what you have to offer AND willing to pay for it.
So how do you do that? The answer is finding your purpose-driven niche and the tribe of ideal clients who need you. If you do you’ll be able to:
- Share your unique gift with the world and have a bigger impact
- Feel confident coaching based on your own personal experience
- Stop feeling uncomfortable and struggling to “sell” coaching
- Take the guesswork out of coaching by offering specific results
- Increase your expertise and authority by focusing on what you, uniquely, can offer
- View competition as irrelevant and become the go-to person in your niche
- Get clients easily AND make more money doing it
So are you ready evolve your coaching and discover your purpose-driven niche? If so, we look forward to supporting you along your own journey to success. See you in the course!
Joeel & Natalie Rivera
Meet the Instructors
About the Instructor
Joeel and Natalie Rivera are a dynamic duo, as a husband-and-wife team, partners in crime, and BFFs! They are freedom junkies and prolific content creators who have been coaching, speaking, writing, and teaching for more than a decade.
Joeel is a former psychology professor with a Master’s Degree in Counseling and Education and is currently completing his dissertation on eudaemonic happiness for his Ph.D. in Psychology. Using the science of psychology and human potential, they train leading edge entrepreneurs, leaders, life coaches, and individuals how to master the power of their mind and create their destiny.
Joeel & Natalie have started more than a dozen businesses, including (in chronological order) imports, photography, non-profit teen center, life coaching, t-shirts, magazine, book publishing, professional speaking, conferences and workshops, holistic virtual office center, online directory, life coach training, online course publishing AND MORE!
They’ve taken what they’ve learned through their successes and (most importantly) failures, and today they run a powerhouse education and publishing company.
JOEEL’S BEGINNINGS: From an early age, Joeel faced adversity, including failing his first year of college and losing his brother to a car accident at the age of 19. This experience transformed his life and instilled a deep sense of purpose by inspiring him to give his brother Daniel’s name a meaning by helping others find their true path.
In 2009, he fulfilled his dream of opening a youth center in honor of his brother. Shortly thereafter, life called him a different direction and Natalie answered a Craigslist ad and took over his position of co-founder of this business.
NATALIE’S BEGINNINGS: After a decade of living a life that wasn’t authentically hers, and developing Chronic Fatigue Syndrome as a result, Natalie let go of everything and completely transformed. Through her journey to healing, she rediscovered her true self and greater purpose—to be an entrepreneur and inspire others to transform their lives. Natalie “retired” from the rat race at 24, put herself through school as a freelance designer. Days before graduating college (finally) she answered an ad for a business partner running a non-profit teen center.
JOINING FORCES: While Joeel & Natalie met for only 30 minutes during this transition of ownership, two years later they reconnected and recognized how synchronistically the stars had aligned to bring them together. They joke of the irony of how they “starting the same business, just not at the same time” and they’ve been co-creating in life and business ever since.
JOINING THE INFORMATION AGE: Joeel & Natalie joined the information age and became INFOpreneurs in 2014 when they went “green” and transitioned their print magazine into digital format. They found they could reach an exponential, worldwide market at a fraction of the time and cost—and they were hooked! They closed their physical offices and began converting their in-person workshops and training programs into information products and online courses.
THE NIGHTMARE/BLESSING: Then, in 2015 they received a proverbial “kick in the pants” to go “all-in” to the online world when Joeel fell ill after traveling overseas. Natalie became his full-time caretaker and their businesses crumbled down around them. They decided they never wanted to be in that situation again, so they dedicated themselves to converting their training, coaching and speaking programs into online courses that would outlive them. Their new business model is based on investing in “the new real estate”, which is creating passive income through building a portfolio of educational content.
Today they have 150,000+ students from 195 countries. They are passionate about sharing their story and inspiring entrepreneurs to monetize their passion and knowledge in this new digital education economy.