[THIS COURSE IS PART OF OUR MASTER LIFE COACH CERTIFICATION (ALONG WITH OUR HAPPINESS COACH, GOAL/SUCCESS COACH, AND PROFESSIONAL COACH CERTIFICATIONS). Save 40% with when you enroll in the full program.]
Learn coaching industry best practices and gain valuable skills and techniques to help others discover their life purpose and apply it to their life and career.
This course provides coaches tools to help their clients capitalize on their natural talents, put their skills to good use, find the gold nuggets within their unique, authentic self, get paid to do what interests them, live a life of passion and meaning, empower their beliefs about themselves and their future, and see how it all points to a greater purpose for their lives. It also provides professional coaching tips and tools.
Not only will you gain clarity of purpose and confidence by taking this course, you can use what you learn to COACH YOUR CLIENTS as a Certified Life Purpose Coach, adding credibility to your brand and profits to your bottom line.
Having the Life Purpose Coach Certification under your belt (and the official seal on your marketing material) you'll be giving yourself the credit you deserve for the important work you do.
All of our online courses and certifications are completely virtual! They consist of video instruction, with instructors Joeel and Natalie Rivera, as well as downloadable and printable PDF handouts and activities. Our courses are highly interactive and fun! Complete this program from anywhere in the world and at your own pace (and even in your pajamas if you want to!). This course contains 8.5 hours of video and will take 10+ hours to complete.
- Learn the techniques and tools that will help them help others find their purpose.
- Understand and learn the psychology of what creates long term change in people
- Utilize a proven, step-by-step system with all the materials needed to help people
- Be able to teach what you learn with confidence
- Increase your credibility
- Enhance your coaching business
- Offer new services to current clients
- Provide workbook materials to your clients
- Add additional sources of revenue to your bottom line
IS THIS PROGRAM FOR ME??
We understand this certification course is not for everyone, therefor it may not be applicable to you. So to narrow it down, this course may be for you:
- If you have a passion to help others improve their lives
- If you are a counselor, life coach, speaker, teacher or other professional who works with people and you want to enhance the service you provide
- If you like to have a structure to follow and step by step system with proven results
- If you want to be able to give clients something concrete that they can work on
- If you are a presenter, workshop facilitator or speaker and want to add additional tools to your offerings and services
- If you want to expand your credibility through being a certified life purpose coach
WHAT WILL I LEARN IN THIS COURSE?
In additional to professional coaching tips and tools, this course teaches coaches how to work with their clients to:
- CONDITIONING: Overcome limiting conditioning from childhood and societal influences
- PASSIONS/INTERESTS: Explore their greatest passions and interests and discover what they’re “made for”
- TALENTS/SKILLS: Examine their natural talents and the skills they’ve acquired to determine possibilities
- PERSONALITY: Investigate their personality type and glean insight into their desires and inclinations
- EXPERIENCES: Search for patterns or hidden clues in their timeline of life changing experiences
- COINCIDENCES: Consider how meaningful coincidences are often symbolic of greater meaning and purpose
- LIMITING BELIEFS: Eliminate limiting beliefs systems (B.S.) and rewrite empowering new ones and how to overcome common excuses that can hold them back
- EMPOWERMENT: Empower them to take their power back from others
- PURPOSE: Bring together all of the above elements into a clear statement of purpose and write their personal manifesto as a powerful declaration of intent
STUDENTS WHO COMPLETE EVERY LESSON IN THIS COURSE WILL RECEIVE AN OFFICIAL CERTIFICATION FROM TRANSFORMATION SERVICES, INC., AS WELL AS THE CERTIFIED LIFE PURPOSE COACH LOGO TO USE IN HIS/HER MARKETING MATERIAL.
- Introduction to Being a Life Purpose Coach
- Full Workbook: Discover Your Life Purpose (ADA ACCESSIBLE) - This document contains all PDF attachments found throughout the course, in a single document.
- Being a Life Purpose Coach
- How to Use This Course
- Stepping Stones wih Your Clien (Coach)
- Stepping Stones to Purpose (Client)
- REQUIRED: Agreement, Disclaimer and Code of Ethics
- Conditioning: Childhood Influences (Client)
- Childhood Influences and Conditioning
- Childhood Influences and Roles (Coach)
- The Roles You Play
- Conditioning (Coach)
- How to Develop Your Passion (and Why Purpose is Better)
- Passion and Interest (Client)
- Passions and Interests
- Passions and Interests 1 (Coach)
- Passions and Interests 2 (Coach)
- Talents and Skills (Client)
- Talents and Skills
- Talents Skills and the Growth Mindset
- Talents and Skills 1 (Coach)
- Personality (Client)
- Talents and Skills 2 (Coach)
- Personality (Coach)
- Left vs. Right Brain (Coach)
- Life Changing Experiences (Client)
- Life Changing Experiences
- Life Changing Experiences (Coach)
- Coincidences (Client)
- Coincidences (Coach)
- Eliminating BS (Client)
- Eliminating B.S.
- Changing B.S. 1 (Coach)
- Changing B.S. 2 (Coach)
- Empowering BS (Client)
- Empowering Beliefs
- Empowering Beliefs 1 (Coach)
- Empowering Beliefs 2 (Coach)
- Say No to Buts (Client)
- Say No To "But"
- Eliminating Excuses and "Buts" (Coach)
- Your Power (Client)
- Take Your Power Back
- Taking Back Your Power (Coach)
- Rewriting Your Story (NEW COURSE SEGMENT!) (Coach)
- COACH_Rewriting Your Story
Life Purpose Coach Certification
I really enjoyed this course. In taking it, I learned things about myself and how I will be effective with my clients. Thank you so much.
Really enjoyed this course. Can’t wait to put it to use! Will definitely rewatch it, there’s so much good information.
I really enjoyed this course. In taking it, I learned things about myself and how I will be effective with my clients. Thank you so much.
Really enjoyed this course. Can’t wait to put it to use! Will definitely rewatch it, there’s so much good information.
So informative and well put together!!!
Very detailed and robust. Love the lessons that show you the coach's perspective and working with the client.
This course helped to bring every a thing together...to motivate me in helping to motivate my clients...thank you
A really great course, brings everything together for you!
During my own spiritual journey last year, God clarified my purpose as a life coach. And, I started writing my signature program at the beginning of this year(2020). The meat of my VIP program includes setting the stage, to build the proper found...
I really enjoyed the course. It was very useful and affirmed my purpose and passion which is the reason I am taking this course today...to fulfill my calling. It's awesome to be affirmed and to know that I am on the right track, that I am knowledg...
I really appreciate this class and all is has offered and rendered. Thank you for your expertise. I now have a platform to expand my business and my life lessons. Thank you!!
Very informative and insightful! So happy that I signed up with you guys!
This coursed enhanced my skills and understanding of how to become a more effective life coach. It provided practical tools for both coach and client. The information shared in this course will enable me to better focus in helping clients reach ...
Very informative and really opened my mind to not only myself but how I can help my clients. I highly recommend this course!
Very insightful material and discussions.
watching this course helped me confirm that I am on the right path for me.
Take Notes, it's worth it! I've been a multi-unit leader for over 25 years... The SHIFT has begun. Time to start Living.
This course helped to reinforce things that I already knew and provided great training/coaching on strategies for using the information in the videos. I really the templates that are provided a part of the course. Thank you very much for offering...
This is another Excellent course. Wonderful for helping yourself and others in so many. Thank you again 🦋 Elizabeth
Informative, engaging and delivered beautifully as usual. Course materials are great and easily implemented. This is my third completed course (guess what I’m going for?) I will be starting the next one straight away and I can’t wait to get starte...
The introduction has brought me happiness since I have done other courses where they left me baffled with just the introduction. The intro was a breath of fresh air. It made me feel like I will become a great coach once finished whereas the othe...
This gave full clarity on the role of a life coach.
I love it! WOW! So great! I strongly recommend this course!
This couple really is amazing at giving so much information and so many handouts! They make the Life Purpose Coach Certification well worth taking!
I am so glad I took this course not only as a life coach but as a person! The value it brought me has been invaluable.
Many Thanks for putting this together i have did life coaching accreditation and have to say that this course is much different and has many modules which i have never thought about and which i know that will come n quite useful when taking client...
I started this first because i was very concerned about my purpose and helping others achieve their purpose.
This course made me take a long hard look at myself and I am now making changes and looking at becoming a Coach in a different light. I am very excited to continue this journey and begin my new life.
Excellent, clear content. It provided just what I was hoping for!
Thee information was well delivered. I was kept engaged by the dialogue.
This course served as a reminder of some of the things I have already learned, but it also offered new insight and strategies for which I am extremely grateful. I am grateful that this course was available.
I totally enjoyed this course. I especially like how as a coach I went through the same process as my client will go through. It helped me learn a lot more about myself as I learned to identify my own purpose and create my manifesto. It was very i...
I love this course it really has me thinking about the negative route that I've been traveling nearly my entire life! I'm looking forward to becoming my best self and helping my clients become their best selves from this day forward !!1
I enjoyed this course. Excellent teachers.
Simplicity is the key to understanding for me. Thanks for keeping it simple!
I really enjoyed the deep dive into our past and current patterns and behaviors. It was a real eye opener seeing how the same patterns show up throughout our lives and create the outcomes we are seeing today. The questions that were asked in this ...
I am loving the information I am receiving so far. I am applying it to myself and at the same time imagining asking questions to my clients. They are pertinent core questions that are rich with self reflective information.
I love the manifesto lesson
This course is amazing with a wealth of knowledge,professionalism, and passion. I absolute love these classes. I have been to three different training programs and this by far and hands down is the best training I have ever received.
I was a little bit edgy when Natalee mentioned a scriptural phrase, "money is the root of evil" as a BS. However, I felt at ease at the end of the course, when Joeel gave emphasis on spirituality. My faith in your program has been redeemed. Thank...
I was happily surprised by the content of this course. It is concise yet meaningful, it’s fun just as promised and it did give me tools further my practice as a life coach. Thank you so much!
Quick, To the point, easy to comprehend & retain.
Once again awesome course and great material. Thank you for also sharing your personal stories and how you use this material yourself. Truly inspiring!
I am so happy I decided to do this course. Life Coaching is truly my life's purpose and passion and I'm grateful universe directed me to your course. I highly recommend this course and will tell anyone that will listen that it's worth every minute...
Excellent. The course has raised several questions and given me insight on how I can assist my potential clients in reaching their goals. I will be working on my vision statement for the next couple of days.
This was an amazing course. Thank You.
This course has been very helpful for me both personally and professionally. I have been able to learn a lot both by the lectures and the exercises. i have been able to grow holistically due to its teachings.
This course seems like it will give great insight and actually be fun.
Again, home run
This was an awesome training and I cannot wait to begin the next one.
Excellent course and well worth the cost. I would highly recommend this course for anyone wanting to discover their purpose in life.
I just am so appreciative of who you both are and how you present your material. I feel so connected to you both, and I don't even know you. I am excited beyond words. Which is unusual for me because I am seldom at a loss for words. Part of my vis...
Ironically (or maybe not) this course re-affirmed that life purpose coaching is my niche!
This course was truly awesome! I saw a lot of myself in this course and opportunities to improve and grow. Thank you! I will be implementing these new changes in my life and in my career. Living on Purpose!
The practicality of the training was quite helpful. It has helped me bring clarity to my personal goals/dreams. Thanks!
I am still processing how powerful this course was. Talk about pealing back the layers of an onion to discover the apple underneath.
Loved it! Thank you!!
Hi my name is Norman and I'm very disappointed in the fact I can't print out my Life Purpose Certificate and don't understand why? I was contacted by support but they sent my Life Coach pdf but still I can't access the Life Purpose PDF for printin...
I really like this course. I am a personal trainer and nutrition coach but part of taking these programs as part of the Master Life Coach program is to help people get into the mindset part of what is keeping them from results. Looking forward...
Absolutely Awesome and Inspiring. This course is full of valuable information. I've learned a lot about myself that will truly help me be a better coach to my clients. Thank you! Angela Davis
In total alignment with my personal walk.
I enjoyed the tips given.
All 4 courses gave me great insight. The course provided valuable documents and resources to assist and takes the guessing out to start my own practice. I would highly recommend these course. Very Inspirational and easy to follow.
All of your courses (3 so far) have been so informative. I have learned a lot of this stuff through my own healing journey, but to have it organized like this has been very eye opening. I am definitely right brained and it’s hard to structure thin...
This course is a major game changer for clients as well as the person learning to coach. It is empowering and breaks down how to identify your purpose in small steps that build momentum. I'm very thankful this extra course is included in the Mas...
I was impressed by the information and content presented in this online course. The six modules (listed below) provided a great deal of useful information from both the coach and client's perspective. I also feel confident this course will be a ...
This is absolutely Life changing, I rewrote my story, Tony Robbins talks about this all the time. I never really got it , I'm so empowered. I'm able to blow away negative self talk by just saying, "oh that's not really my story... my story is......
Found the course.very easy to understand... straightforward... and informative.
Excellent materials. This course helped with my purpose and learn different activities to assist me in the process. This course will help me change my clients lives and I am highly appreciate it.
The resources were quite adequate. Having a downlooadable Step-by-Step outline of the Impementation would have been really useful. Sort of a checklist which was dwelt upon in the last few videos.
Great information for coaching and life itself!
This area was very informative and great information I enjoyed the way the material was presented. yes I have been doing this most of my life now it brings meaning to what I do on a daily bases.
I want to sincerely thank both of you for this wonderful course on Life Purpose. I knew I already had tools in my tool bag, but with the this class and the guidance of both of you, I have now added many many more tools to use for my clients. I a...
This segment help me discover some stuff that I needed to pull out. I enjoy looking at the take homes that will help me with myself and my journey and helping others.
Very impactful and informative...I obtained a deeper understanding of one's subconscious limiting belief system.
This course exceeded my expectations. The teachers are so personable, knowledgeable and delightful.
Tons of useful information. Thank you.
I just finished this course, and I loved it! This content completely lines up with my internal conversations, which tells me that this is part of my purpose, as it were! I am able to blend the coursework with my concrete learning and experiences...
So much amazing content, that is practical and useful for both coach and client. I loved how they insisted we as coaches did the exercises also. It has boon through these courses I have discovered my purposes. Thanks for sharing your wealth of kno...
So far... So GOOD! I'm enjoying what I'm learning!
Hello Mr. & Mrs. Joeel and Natalie Rivera; thank you for answering the call to help students such as myself (Mrs. Brenda Motley) who desires to learn just about everything that your program offers. (lol) I am grateful to God that I saw your ...
This course was good with videos more clear, the volume is sometimes not as good but the overall view, of course, was good.
I thoroughly enjoyed this program. It was thorough and included areas where clients can really get stuck. It exceeded my expectations for an online course!
Awesome Introduction into the course, I'm so excited to if nothing else take and use these tools for myself!
I actually enjoyed this one a lot. I love finding the purpose in everything so it was really fascinating.
I absolutely loved this session! I took the MBTI test and was pleased at how closely it aligned with what I am currently doing and what I want to do. I enjoyed the sessions on coincidences. It allowed me to look at what I thought were mishaps and...
I loved the information that was parted with for this course. I found it a valuable upgrade and addition to my Life coaching Certificate
The course is filled with knowledge. It's helping me understand more. Feeling good about my new journey
Fantastic, easy , funny and makes a spot light inside ur mind and soul
Great course! You guys are awesome! Thank you! I look forward to taking more of your courses! Sharon
I can't tell you how much this course certification has truly blessed me in learning so much about myself. It's been awhile since I took the MBTI personality test. It was eye opening to see where I am now in my life vs a few years ago. I love the ...
I enjoyed this program and looking forward to the next one. Great Job!
Loved it!!! I enjoyed every moment of the learning. I also loved that the activities encourage introspection so we learn first from our own life experiences.
This certification program is a great part of the Master Program!
Again a wonderful, very complete course with lots of insights and motivational words. Thank you!
This course was concise and informative. It left me feeling confident in my decision to pursue this work.
Thanks for the information. It’s always a great reminder to stay on purpose and to move forward with purpose! Thank you for what you do!
It confirmed me that I’m on the right path
reviewing back, and reflecting on my life; encouraged me to constantly do introspection from this day forward. Also it helps me to encourage others to do the same. The manifesto really pushed to not only embrace my purpose; but be fully confi...
The intro was interesting to me, and i want to learn new things.
was very enjoyable and extremely insightful. Thank you.
You can tell the instructors really believe in what they are teaching. Excellent presentation and I'm looking forward to the next course.
Great instructors, Comprehensive content I feel empowered to touch the life of others
This course is phenomenal. Sit back in the drivers seat and learn the fundamentals of how to be a "Life Purpose Coach. Your life will revolutionize for the better.
Discovering your Purpose presentation was outstanding.
I love all courses I have taken
Very informative. Confirms that I am on the right track. These concepts are those that I have been using in my life. Thank you.
Very Simple. Well organized. Thank you.
It was a great training. It transformed my understanding of being a life coach as well as being a clients. Both perspectives was great. Thank you. Excited to move forward with the other niches. Be in Peace and not in Pieces.
I thought this course was very well constructed and was absolutely percect for where I am in my own Life Coaching journey. After 5 years, thousands and thousands of dollars spent, frustration, I believe your program is what will take me to the ne...
I believe that this section outlines the purpose coach section very well. I did notice that the word unconscious was used several times in place of subconcious several times. Otherwise, great leading information.
Outstanding again. :)
I thought I had a clear understanding of what a life purpose is and is not, but this course has opened my mind to be able to help myself and others enjoy a full and genuine life. Thanks so much Natalie and Joel
The information was very thought provoking and helpful to determine your purpose. I would highly recommend this course.
It felt like there were three or four intro sessions before we got to the ‘real’ start of the course. I had trouble downloading the zip file as it kept saying that it was ‘unsupported’. I thought both Presenters were very articulate and spok...
As I continue through course work for different certifications, I find the material accessible and helpful for my own self-care, as well as, for expanding business opportunities as a helping professional.
This course is simply amazing and valuable.
I wasn't sure if this course was even legit. I saw it as an Ad on Facebook. It kept popping up soI decided what the heck I signed up for it. I can honestly say I am blown away. Such great information! it's helped me on the journey to becoming a l...
I completed this certification originally in 2016. I've completed several Transformation Academy (TA) courses. This is the third time I have gone through this material. Each time I gain new insights and revelations on operating in my gifts and w...
Liked the whys and reasons. Some things you just never think of so several eye openers
The course was insightful and offers great tools to use as templates for one-on-one or group coaching.
Very simple, love the ability to watch in a faster speed. Easy to understand and easy to take notes! Great teachers :-)
I thought this was an excellent course that covered a lot of information but not too much to make you feel overwhelmed. The cntent was very goos as were the video, and the worksheets are extremely helpful!
I'm so happy I found this course when I did - it was exactly what I was looking for! The content is beyond what I expected and Joeel and Natalie do such a wonderful job explaining it all. I loved hearing about the personal experiences that got the...
The introduction of the course has ignited the huge desire inside me so much that i don't regret taking up this course. Being an accredited NLP life coach myself, i felt truly revived by the well-packaged content. Also learned new techniques to u...
I really appreciate how down to earth both of you are i presenting the subject material; the iformation is easy to digest and I can see how I can apply this training to what I do. I love it!
Amazing program, unveiled so much personally as I looked through my purpose. It has become alive again and burning and I will use every tool to help people find theirs. You are amazing facilitators
After listening to the videos, and dissecting my purpose in life, it makes sense why this particular tools have aligned with my leadership.
I thought this was a good course to help me see how I can help my clients discover their purpose. I see how you could use this as the focus of coaching or be used as a supplement.
Loved the excitement Natalie has for these topics. It gets me more excited. The sound on a couple videos were a little harder to hear in the last section.
Purpose revisited, revamped, and reevaluated took place here for me. It resurrected some tools that hadn't been used for years. So for this segment, it was beneficial for me as a Coach, Counselor, and Trainer.
I really enjoyed this training. Very insightful and not over the top with wording and lessons. Straight to the point .
This was challenging but very informative and interesting
This course was good for me and will be for my clients. The exercises are powerful and very thought-provoking.
Great Introduction! I am excited about this course
I enjoyed the information. It was presented in an organized manner. I appreciate all the tools to help support my process. I will be taking other classes and recommending the academy to others. Very please with my investment.
Loved this training. My favorite part was Taking back your power.
Great and helpful information!
I was apprehensive upon enrolling but this course exceeded my expectations. Full of information that I will use with no fluff!!! I am truly excited about the remaining courses!
This course was especially unique, as it uncovered or peeled back so many layers of my personal onion. Although I had previously been certified as Success and Life Coach, from a different company, this certificate will definitely take my coaching ...
This Course was excellent!!! Everything expressed was concise, clear and thoroughly relevant. Thank you for helping others step into their life purpose!
This course was well orchestrated as well. Joeel and Natalie have really taken the time to discover effective processes that you can tell will be easily attained for both yourself as a coach as well as your client. Everything is logical and prac...
This course allows both the coach and client to uncover, identify with the key components to help both find true purpose. Very resource course
I am absolutely in love with learning and this course is lighting my fire and passion!!
When I signed up for the course, I wasn't exactly certain what to expect since some courses are very watered down. However, I was pleasantly surprised at the depth the assignments got into. The teachers did a really nice job on the videos with con...
I'm loving this course so far. Totally resonates with me!!!
Great so far!
It was presented clearly and easy
Holy Moly! What an awesome course! I really like the way you two work together to present the material and information. You both do excellent work. I've learned a lot in this course and will revisit some of the course segments to refresh and s...
This course was well thought out and covered a great foundation for helping you (and others) understand their life purpose.
So informative. Practical, easy to follow and encouraging. I cant wait to get started.
This was a very informative and awesome training
Understanding the right/left will help the coach understand themselves and how to approach the client.
I have being searching for my lifes purpose and I believe i have found it. I'm in love with this course and I have been told my my spiritual friends that this is my path. I never realized it till I started watching the video. I feel such a relief ...
This introduction was very helpful and insightful. From the Power of Authenticity and reflected through to the Stepping Stones.
The intro was very insightful but I saw a few mistakes and heard something different about the people you are serving in video 1 and 2.
Amazing lesson and valuable tools needed to help clients & coaches understand how paralyzing limited beliefs are. Thank you for providing such incredible information. The client activities are awesome!
I had taken this course via Udemy. However, I enjoy being a partaker of "Transformation Academy" and I retaking all my certifications. Taking the course for a second time was very refreshing and further assisted my inner growth towards my life pur...
As part of Master Life Coach Program, this course will also help you enlighten your self with your purpose, before helping others find themselves. This is a "must" course that everyone should attend. As you go through your journey to achieve Maste...
I would recommend the entire Transformation Academy education product suite to anyone who will listen and desire to the possess the tools that will actually allow them to contribute their value to the world in a professionally spectacular fashion!...
Finding your passion and your life purpose may seem like a cliche, but it's crucial to creating and living an authentic life. This course gives a step-by-step system to use with clients who need help discovering what's missing in their life or ...
Enjoyed learning ways I can help my clients and am very excited to use what I have learned.
The information in this Life Purpose Coach Certification was so practical. I found the worksheets to be interesting and very helpful. In doing them I learned so much about myself. I can't wait to utilize this new skill set with my own coaching pra...
All essential parts: creativity, support, with a healthy dose of reality. I really appreciate the example scenerios given.
I loved this course as much as I did the Happiness Coach Certification! Everything is nice and organized, and super easy to follow. I relate with the instructors. They are easy to listen to and engaging. I have had so many ah-ha moments during...
Joeel & Natalie Rivera
Meet the Instructors
About the Instructor
Joeel and Natalie Rivera are a dynamic duo, as a husband-and-wife team, partners in crime, and BFFs! They are freedom junkies and prolific content creators who have been coaching, speaking, writing, and teaching for more than a decade.
Joeel is a former psychology professor with a Master’s Degree in Counseling and Education and is currently completing his dissertation on eudaemonic happiness for his Ph.D. in Psychology. Using the science of psychology and human potential, they train leading edge entrepreneurs, leaders, life coaches, and individuals how to master the power of their mind and create their destiny.
Joeel & Natalie have started more than a dozen businesses, including (in chronological order) imports, photography, non-profit teen center, life coaching, t-shirts, magazine, book publishing, professional speaking, conferences and workshops, holistic virtual office center, online directory, life coach training, online course publishing AND MORE!
They’ve taken what they’ve learned through their successes and (most importantly) failures, and today they run a powerhouse education and publishing company.
JOEEL’S BEGINNINGS: From an early age, Joeel faced adversity, including failing his first year of college and losing his brother to a car accident at the age of 19. This experience transformed his life and instilled a deep sense of purpose by inspiring him to give his brother Daniel’s name a meaning by helping others find their true path.
In 2009, he fulfilled his dream of opening a youth center in honor of his brother. Shortly thereafter, life called him a different direction and Natalie answered a Craigslist ad and took over his position of co-founder of this business.
NATALIE’S BEGINNINGS: After a decade of living a life that wasn’t authentically hers, and developing Chronic Fatigue Syndrome as a result, Natalie let go of everything and completely transformed. Through her journey to healing, she rediscovered her true self and greater purpose—to be an entrepreneur and inspire others to transform their lives. Natalie “retired” from the rat race at 24, put herself through school as a freelance designer. Days before graduating college (finally) she answered an ad for a business partner running a non-profit teen center.
JOINING FORCES: While Joeel & Natalie met for only 30 minutes during this transition of ownership, two years later they reconnected and recognized how synchronistically the stars had aligned to bring them together. They joke of the irony of how they “starting the same business, just not at the same time” and they’ve been co-creating in life and business ever since.
JOINING THE INFORMATION AGE: Joeel & Natalie joined the information age and became INFOpreneurs in 2014 when they went “green” and transitioned their print magazine into digital format. They found they could reach an exponential, worldwide market at a fraction of the time and cost—and they were hooked! They closed their physical offices and began converting their in-person workshops and training programs into information products and online courses.
THE NIGHTMARE/BLESSING: Then, in 2015 they received a proverbial “kick in the pants” to go “all-in” to the online world when Joeel fell ill after traveling overseas. Natalie became his full-time caretaker and their businesses crumbled down around them. They decided they never wanted to be in that situation again, so they dedicated themselves to converting their training, coaching and speaking programs into online courses that would outlive them. Their new business model is based on investing in “the new real estate”, which is creating passive income through building a portfolio of educational content.
Today they have 300,000+ students from 195 countries. They are passionate about sharing their story and inspiring entrepreneurs to monetize their passion and knowledge in this new digital education economy.
Joeel and Natalie Rivera