Are you an entrepreneur with an epic product or service but your sales just aren’t what they should be?
Do you have an important message but you feel like people just aren’t getting it… or they seem to get it but just DON’T BUY?
Do you find yourself trying to explain what you do but sometimes it just does not come across effectively?
Do you have a hard time (or feel uncomfortable) “selling” because you’re not really sure how to explain the benefits of what you offer?
Do you have a website with low or no sales?
Are you stumped about how to write effective marketing copy?
If this sounds like you, you’re not alone. Many entrepreneurs that have a fantastic product or service put a lot of time and effort into marketing but have poor results. A HUGE cause of lack of desired sales or growth is COMMUNICATION… marketing isn’t just about putting information out into the world about what you have to offer… it’s about EXPRESSING YOUR MESSAGE in a way that is both appealing and converts to sales.
This course provides proven copywriting techniques that will help you clearly communicate your message, target your market, and lead to sales. Through instructor videos and detailed PDF worksheets we’ll walk you through how to write effective marketing copy, both for print marketing material and your website.
All of our online courses are completely virtual! They consist of video instruction, with instructors Joeel and Natalie Rivera,
as well as downloadable and printable PDF handouts and activities. Our
courses are highly interactive and fun! Complete this program from
anywhere in the world and at your own pace (and even in your pajamas if
you want to!).
You will learn how to:
- Express your core message
- Attract to your ideal target market
- Establish credibility
- Communicate the value you offer
- Appeal to your clients’ problems and needs
- Select powerful keywords
- Write effective marketing copy
- Write website copy that leads to sales
- Master your elevator speech
Plus, we’ll go over a variety of marketing strategies you can use to get your message out there!
What will I be able to do when I've completed this course?
- Create attention-grabbing and effective marketing materials
- Express your message clearly and powerfully
- Write powerful website copy that holds visitors' attention
- Use calls-to-action to convert visitors into clients or customers
- Feel confident expressing your message and explaining what you offer
Who is this course for?
- Entrepreneurs, start-ups, or small business owners looking to improve your marketing effectiveness
- Marketing professionals or the person responsible for writing marketing copy
- Graphic or web designers wanting to use the power of copywriting
Joeel & Natalie Rivera
Meet the Instructors
About the Instructor
Joeel and Natalie Rivera are a dynamic duo, as a husband-and-wife team, partners in crime, and BFFs! They are freedom junkies and prolific content creators who have been coaching, speaking, writing, and teaching for more than a decade.
Joeel is a former psychology professor with a Master’s Degree in Counseling and Education and is currently completing his dissertation on eudaemonic happiness for his Ph.D. in Psychology. Using the science of psychology and human potential, they train leading edge entrepreneurs, leaders, life coaches, and individuals how to master the power of their mind and create their destiny.
Joeel & Natalie have started more than a dozen businesses, including (in chronological order) imports, photography, non-profit teen center, life coaching, t-shirts, magazine, book publishing, professional speaking, conferences and workshops, holistic virtual office center, online directory, life coach training, online course publishing AND MORE!
They’ve taken what they’ve learned through their successes and (most importantly) failures, and today they run a powerhouse education and publishing company.
JOEEL’S BEGINNINGS: From an early age, Joeel faced adversity, including failing his first year of college and losing his brother to a car accident at the age of 19. This experience transformed his life and instilled a deep sense of purpose by inspiring him to give his brother Daniel’s name a meaning by helping others find their true path.
In 2009, he fulfilled his dream of opening a youth center in honor of his brother. Shortly thereafter, life called him a different direction and Natalie answered a Craigslist ad and took over his position of co-founder of this business.
NATALIE’S BEGINNINGS: After a decade of living a life that wasn’t authentically hers, and developing Chronic Fatigue Syndrome as a result, Natalie let go of everything and completely transformed. Through her journey to healing, she rediscovered her true self and greater purpose—to be an entrepreneur and inspire others to transform their lives. Natalie “retired” from the rat race at 24, put herself through school as a freelance designer. Days before graduating college (finally) she answered an ad for a business partner running a non-profit teen center.
JOINING FORCES: While Joeel & Natalie met for only 30 minutes during this transition of ownership, two years later they reconnected and recognized how synchronistically the stars had aligned to bring them together. They joke of the irony of how they “starting the same business, just not at the same time” and they’ve been co-creating in life and business ever since.
JOINING THE INFORMATION AGE: Joeel & Natalie joined the information age and became INFOpreneurs in 2014 when they went “green” and transitioned their print magazine into digital format. They found they could reach an exponential, worldwide market at a fraction of the time and cost—and they were hooked! They closed their physical offices and began converting their in-person workshops and training programs into information products and online courses.
THE NIGHTMARE/BLESSING: Then, in 2015 they received a proverbial “kick in the pants” to go “all-in” to the online world when Joeel fell ill after traveling overseas. Natalie became his full-time caretaker and their businesses crumbled down around them. They decided they never wanted to be in that situation again, so they dedicated themselves to converting their training, coaching and speaking programs into online courses that would outlive them. Their new business model is based on investing in “the new real estate”, which is creating passive income through building a portfolio of educational content.
Today they have 150,000+ students from 195 countries. They are passionate about sharing their story and inspiring entrepreneurs to monetize their passion and knowledge in this new digital education economy.
Joeel and Natalie Rivera