What is a Life Coach?

...and what do they do?

Watch more videos in the free Life Coaching 101 series 

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(Read more Frequently Asked Questions HERE.)

A coach's role is to provide clients with questions, observations, feedback, encouragement, support, and accountability to assist clients in meeting their stated goals. 

  • A collaborative partner for creating change
  • A source of encouragement, accountability and support
  • A brainstorming partner for generating ideas and plans
  • An expert on goal achievement and lasting change

What a life coach is NOT:

  • A sounding board for complaining about problems
  • A source of empathy or validation of a victim mentality
  • A shoulder to lean on during emotional pain or life challenges
  • A therapist or counselor trained to identify and heal the cause of emotional trauma or mental illness
  • A consultant offering expert advice

Why do clients hire coaches? They are seeking to:

  • Achieve new levels of satisfaction and fulfillment in life
  • Expand and grow in their personal or professional life
  • Identify goals and create effective action plans
  • Create accountability and commit to themselves
  • Take responsibility for and power over directing their lives
  • Establish healthy habits, behaviors and states of mind
  • Create lasting change that will lead to their desired results

What does a life coach do? They facilitate conversations that help their clients to:

  • Identify and maintain focus their desired outcomes
  • Determine achievable goals and create actionable plans
  • Establish possibilities, options and solutions
  • Challenge their limiting belief systems and develop confidence
  • Develop an empowered state of mind
  • Get and stay motivated, inspired and confident
  • Make decisions to take control of their life

Ultimately, it comes down to this...

The coach’s role is to structure the coaching experience, encourage the client, and provide tools.

The client’s role is to be honest and open, communicate their needs and desires, and take action on decisions made during coaching.